Co-Founder & COO
Peter is a full-stack growth marketer with a forte in social media advertising with a strong background in Facebook and Google Ads and a wide breadth of knowledge in lookalike audiences, market segmentation, and acquisition funnels.
Managed over $30MM ad budget of mobile apps, e-commerce, and local businesses in multiple digital marketing channels resulting in 2.5B social impressions, $50MM ad revenue 1.6x return on ad spend
Scaled a free ad-based casino/lifestyle gaming app to +20MM app installs resulting in #1 on Play Store #2 on App Store (OverallTop Free Category)
Built an e-commerce site and oversaw its business operation: bookkeeping, price negotiation, product selection, marketing strategies, and quality inspection
Oversaw local company operations and revenue growth using AARRR framework with a focus on lead generation, conversion, and retention