Kee Hoon (Aidan) Lee

Co-Founder & CEO

Aidan is a business leader with a focus on strategy, growth & monetization for digital businesses building next-gen IP leveraging niche audiences and fandoms.

  • With the most recent effort as Head of Growth & Revenue at Toonstar – a digital IP network developing 2D-cartoon influencers – the network scaled to 100k+ fans and 3+ IP’s in just a few months, ultimately leading to a successful fundraising round from top investors in Silicon Valley & Hollywood – led by Peter Thiel’s Founders Fund – and partnerships with established names in the industry.

  • Leveraging the experience of diverse audience development (5B+ audience reach, 1000+ content) and the global cultural background, built, consulted, and worked at next-gen media & entertainment startups/projects strategizing & designing business models and scaling growth through paid media & organic viral marketing

  • First set foot in the industry as a leader in developing audiences across multiple niches/fandoms through original influencer content and building digital consumer products like apps, e-commerce, etc.

  • Background in building & managing teams, fundraising, closing sponsorships, organizing events for 1000+ attendees, marketing, and leading a college organization alliance across SoCal (UCLA, CalTech, UCI, UCSD, etc.), serving as the 28th President of the official USC Korean organization during college years.

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